22Brand
Social media & external communication
Your personal posts can become company posts the moment your bio names Good Shepherd Health. Assume patients, regulators, and journalists are reading.
Personal accounts
- Never post photos taken inside clinical spaces
- Never reference a patient, even without a name
- Add a disclaimer to your bio: 'Views are my own'
- Do not friend, follow, or DM current patients
- Political and personal opinions are yours — keep them off company channels
Company accounts
- Only Marketing posts to company channels
- Route content ideas to marketing@goodshepherdhealth via the request form
- All clinical claims need medical-director approval before posting
- Patient stories require a signed media release on file
Press & media inquiries
0/4Online reviews
0/4When in doubt, do not post
A 10-second delete cannot undo a 10-minute screenshot. If a post would embarrass a patient, coworker, or the company, it is already too far — ask Marketing or Compliance before you publish.